Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team


Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.


Click on the team members to read their Bio:
 
 


Roberto DeStefano
Founder, Partner of Positioning, the first Latin American consulting firm specializing in Brand Positioning and Brand Engineering, which is a Trout & Partners company, associated with Positioning Systems of Spain. He has over 20 years of global experience in a wide range of industries as Senior Executive.

Senior Manager in Marketing, Innovation, Business Development and Merger & Acquisitions, within important companies. Highly experienced in business management and all aspects of major new product launching in Latin America.

For more than fifteen years he has been a regional executive, constantly applying the ideas and principles created by Jack Trout, spread in Spain and Latin American by Mr Trout’s first international partner, Raúl Peralba. Such principles include Strategic Positioning, Brand Engineering, Marketing Warfare, and so on.

Responsible for Sales Management, Mr. De Stefano was a Leader of multicultural and multifunctional sales teams, with proven results in international assignments such as re-positioning and turning around, new branches start up, industrial marketing focused on new product launching and wide experience in mergers and acquisitions, with strong competencies in innovation areas.

His extensive background includes a wide knowledge of general management tasks, formulation and implementation of strategic planning, day to day management, focused on delivering results which specifically meet customers’ requirements. Staff training and development.
  • April 2004 to Year 2007. Latin American Manager Housing Construction Business Unit, Amanco Group. Responsibilities in acquisitions and strategic growth.
  • Feb 2002 to March 2004. Corporate Marketing Manager, Amanco Group. Responsible for main launches and repositioning of products for current category leaders, such as Silentium, Nivel Uno Premium, Biaxial.
    He started working in business intelligence at corporate level and became responsible for client satisfaction management in 14 countries where Amanco Group has presence.
  • Jan 1998 to Jan 2002. Responsibilities as Marketing Manager and also as General Manager of Plycem Division in Amanco Argentina S.A.
  • April 1996 to Dec 1997. General Director / Representative of Polimex PM Internacional SA of CV (México). Responsible for the start up and initial idea of the Project. Polimex is a company that manufactures and sells pipe systems for sanitary hydro-thermo installations.
  • May 1995 to Dic 1997. Sales Director, Polimex Argentina SA.
  • Oct 1991 to Mar 1994. Sales Director, Argenpex S.A, distribution company of hydro-thermic products for the construction market.
  • Feb 1989 to Jul 1991. Sales Manager for Viñedos Mendocinos S.A., a wine production company.
  • Between years 1984 and 1991. Various positions in areas such as manufacture, sales and marketing in wine and fruit and vegetables industry.


He has an Enology Degree. PDE by ESADE. PMD INCAE.
Expertise in Marketing BtoB and Positioning.
Mr. De Stefano is a commercial minded Marketing Manager with strong strategic capability, leadership and general management experience. His expertise includes budget management, negotiations, forecasting, marketing, sales, and customer service. Excellent interpersonal skills provide the ability to operate effectively at all levels and across all disciplines including new markets and establishing successful business programs / companies.

Professor in ESADE Business School
Professor in EOI - América (Fundación EOI-Madrid, España).
Assistant Professor in EOI - America (Fundación EOI-Madrid, España).

He is frequently invited to participate in seminars in almost all Latin-American countries, since he is an active executive member of various national and international associations.

 

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