Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

IreneMedina Irene Medina
Irene is Senior Partner and co-director of Trout & Partners Mexico.

Irene has a vast experience in developing brand differentiation through positioning fundamentally in the creative field of advertising.

She was Executive VP Creative Director at JWT, McCann Erickson and OLA Mexico where she managed many different markets, consumers and brands in Mexico, U.S. and Latin America, such as: Bimbo, Barcel, Pepsi, Kellog´s, LÓréal, Unilever, Nestle, Coco-Cola, Domecq, Jumex, Schering-Plough, Bacardi, Banorte, Lufthansa, among others as well as Government accounts under the “Solidaridad” Strategy for the President of Mexico.

Irene´s work experience has also broadened by developing organizational and management design as well as internal/external communication plans for Energy and Interior State Departments and Governments such as: Durango, Campeche, Jalisco and some Institutions, among them: PEMEX, CFE, IMSS, CONACULTA, CONACYT, INADEM.

Her interest and commitment in promoting education in the field of communication and advertising, led Irene to teach in Universities and participate in numerous conferences, workshops and forums as the Information Forum of the NAFTA Negotiations before the Mexican Congress.


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