Trout & Partners
Global Leaders in Strategic Positioning
We have done a wide range of seminars and lectures all over the world. They range from one hour keynotes to one day and can be tailored to your needs. These are presented in a PowerPoint format and include a number of case histories, which can be tailored to the audience.
Arrangements can be made by calling
Differentiate or Die
This presents the strategy of dealing with the competition in a highly competitive world. It lays out the strategic square and the four different types of warfare: Defensive, offensive, flanking and guerrilla.