Jack Trout: Publications


DEMO VIDEO

Jack Trout
Forbes.com Column

Jack Trout with Steve Rivkin,
Differentiate or Die
Second Edition
New York. John Wiley & Sons. 2008.

Jack Trout
Jack Trout on Strategy
New York. McGraw-Hill. March 2004.

Al Ries and Jack Trout

"Positioning: The Battle for Your Mind. The 20th Anniversary Edition.
New York. McGraw-Hill. Dec 2000

Jack Trout
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
New York. John Wiley & Sons. Nov 2002.

Jack Trout
Big Brands. Big Trouble: Lessons Learned the Hard Way
New York. John Wiley & Sons. 2001.

Jack Trout and Al Ries,
Positioning: The Battle for Your Mind
New York. McGraw-Hill. 1981.

Jack Trout and Al Ries,
Marketing Warfare
New York. McGraw-Hill. 1986.

Jack Trout and Al Ries,
Bottom-Up Marketing
New York. McGraw-Hill. 1989.

Jack Trout and Al Ries,
The 22 Immutable Laws of Marketing
New York. Harper Collins. 1993.

Jack Trout with Steve Rivkin,
The New Positioning
New York. McGraw-Hill. 1996.

Jack Trout with Steve Rivkin,
The Power of Simplicity
New York. McGraw-Hill. Nov. 1998.