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Cadillac Tries to Make a Fresh Start in
New York The last time Cadillac, a
symbol of American success, was the top-selling
luxury car brand in the United States was in 1997.
Since then, its executives have tried seemingly
everything — from new models to new management to
new marketing — to revive its flagging fortunes,
with little to show for it. Now, in its
splashiest — and some might say most desperate —
move yet, Cadillac is being...
This Marketing Insight Made Papa John's
A Household Name Before John Schnatter became Papa John —
and moved into a $7.6 million dollar estate — he was
making pizzas out of a closet in a bar in Indiana.
It was 1983. Schnatter had been rejected from law
school. Around the same time, his father bought a
down-on-its-luck tavern called Mick's Lounge, and
Schnatter started to.....