
Trout & Partners is one of the most prestigious marketing
firms with headquarters in Old Greenwich, Connecticut, USA
and offices in 20 countries. This is the consulting firm
founded by Jack Trout, who is the father of positioning and
recognized as the world's foremost marketing strategist. It
is a global network of strategic marketing experts that
apply Jack Trout’s concepts and develop his methodology
around the world.
Click on the team members to read their Bio:
Arkkey Chen
Arkkey Chen is an expert on strategic positioning and has been studying and practicing positioning theory for more than 20 years. In July 2001, he became the founding partner of Trout & Partners China.
Over the past 15 years, he has played a leading role in the research and practice of all positioning consulting projects in the company, including JDB herbal tea, DEEJ donkey hide gelatin, Guazi.com, K-BOXING men’s wear, Nabel tile, Laoxiangji restaurant, Baixiang food, Angel Group, etc.
He is the co-author of
How Chinese Company Should Develop Its Strategy.