Trout & Partners - Global Leaders in Strategic Positioning

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Global Leaders in Strategic Positioning
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Arkkey Chen

China

chen@trout.com.cn
Trout & Partners Team


Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world.


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ArkkeyChen Arkkey Chen
Arkkey Chen is an expert on strategic positioning and has been studying and practicing positioning theory for more than 20 years. In July 2001, he became the founding partner of Trout & Partners China.

Over the past 15 years, he has played a leading role in the research and practice of all positioning consulting projects in the company, including JDB herbal tea, DEEJ donkey hide gelatin, Guazi.com, K-BOXING men’s wear, Nabel tile, Laoxiangji restaurant, Baixiang food, Angel Group, etc.

He is the co-author of How Chinese Company Should Develop Its Strategy.

 
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