Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

Baris Topkaya

Baris Topkaya is the founder and President of Trout and Partners Istanbul.

He has a 14 years of hands-on experience at top marketing positions in Turkey. He is specialized on strategy, basing his discipline on positioning and differentiation.

He started his business career in Unilever Turkey and held the responsibility of several different product groups for more than 4 years. He was assigned as the head of Strategy Department in Vestel (the biggest TV producer of Europe). Other relevant experiences before joining Trout and Partners team and founding Istanbul office are that of Marketing manager position at Turkcell (Turkey's leading GSM operator and the only Turkish company quoted in NYSE) and Vice president position at Superonline (Turkey's leading ISP).

With his substantial background and several important consultancy projects in GSM, internet, media, FMCG, service, banking, retail and textile fields he is one of the authorities on strategy in Turkey. Baris Topkaya is also a frequent speaker on differentiation and positioning topics.


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