Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world.

Click on the team members to read their Bio:

Basil Tsaras
Basil Tsaras is the founder and managing director of Better Business Bureau SMLLC (Trout & Partners Greece), which is a newly formed consulting Practice established in the city of Athens and providing services across Greece, Cyprus and the Balkans region. Some of the services offered are: Strategy Development, Strategic Consulting (including business plan & sales strategy development), New Age & Integrated Marketing, Innovation and Creativity, Leadership Development, Change Management, Executive Coaching, Sales People Coaching and Training, Corporate Events Coordination, Conferences and High Value Executive Training.

Basil Tsaras started his career in the USA and continued later in Greece as an Academic teacher and researcher in leading Universities. As of 1987 he started his entrepreneurial journey forming a number of companies with which he and his partners’ offered quality training and advisory services to numerous of Greek and International companies and other Organizations, including The European Commission and the Greek Government. His companies were servicing customers such as Eriksson, Kraft Jacobs Shusard, Groupe Promodes, Carrefour, Eurobank EFG, HSBC, BMW Group, Hertz, Procter & Gamble, Colgate Palmolive, Unilever, Toyota, Audi, Creta Farm, Novartis, Philip Morris Greece, JTI, Imperial Tobacco, ING, Generali Hellas, Alico, and many more.

Basil Tsaras has graduated with honours from the Law School of the University of Athens (1972-1976) and he has successfully completed under full fee waiver scholarships a series of post graduate studies in Economics in the UK - University of York (1976-1977) and in the USA - University of Oklahoma and Oklahoma State University (1977-1981).


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