Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team


Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.


Click on the team members to read their Bio:
 
 


FernandoMariscal Fernando Mariscal
Senior Strategic Partner and practice leader on Strategic Competitiveness at Trout & Partners, with more than 20 years working with Jack Trout.

The T&P Mexico City office, which he heads, develops and implements programs in strategic competitiveness, business modeling and performance metrics, offering architecture and value chain development, to maximize corporate, business and brand performance.

With more than 40 years of professional practice Fernando achieved expertise in consumer, industrial and financial markets with companies/institutions like: Agrana, Bachoco, British American Tobacco, Canadian Government, DuPont, Ericsson, Gatorade, Eleven Rivers Growers, Holcim/Apasco, Biossmann/Medicus, Pfizer, Rolls Royce, The Goodwill Games, United Airlines, Upjohn, US Meat Export Federation, US Rice Council, Volvo Cars and Westin Hotels, among others.

Fernando's work in developing regional and multinational businesses and markets, for 30 of the world's leading companies, within consumer, health, airline, automotive, agricultural, industrial and financial markets has won him recognition as a strategist and executive with world class level.

Also, he has been in charge of negotiations and products/business launching in North America, Europe and Latin America.

He lectured at Universidad Iberoamericana, his alma mater, for seven years, and got his master's degree at The Edinburgh Napier University, in Scotland.

 

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