Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team


Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.


Click on the team members to read their Bio:
 
 


HasanFadlallah Hasan Fadlallah
Hasan Fadlallah the Founder and CEO of our Middle East operation hails from Lebanon, but has been in Dubai since Sheikh Zayed road was a camel track …almost. He made his name in the advertising world by working with D’arcy and Publicis. In 2006 he partnered with Jack Trout – the father of the concept of Positioning – to set up Brand Lounge and introduce the international concept of differentiated brand positioning to the Gulf.

Today he advises businesses throughout the Gulf and Africa on brand development and in 2014 was recognized by the World Brand Congress who awarded him the prestigious Brand Leadership award in Brand Excellence. Hasan is a graduate of The Lebanese American University in Beirut with a degree in Business Marketing.

 

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