Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

MikeFabricius Mike Fabricius
Mike Fabricius is an experienced tourism strategist, policy analyst and marketer who played a leadership role in the successful development of the South African tourism industry and has been consulting at an international level since 2005. After occupying various senior management positions in South Africa's tourism industry Mike established The Journey, an independent tourism advisory and consultancy practice in 2004. Since then he and his associates have managed and executed more than 120 assignments across in 30+ countries in Africa, the Middle East, Europe and Asia. He regularly participates in missions for the United Nations World Tourism Organization (UNWTO), Tourism Ministries and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, RETOSA, SNV, etc.) and has taught courses on Tourism Policy and Marketing Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Recent assignments include:
  • China: Marketing and Branding Expert for the Shandong Tourism Master Plan and source market strategies for five key international source markets
  • Zambia: Development of national Tourism Master Plan
  • Bangladesh: Destination Development Strategy for the Bandarban Hills District Area
  • Uganda: Proposals for development of a Tourism Information Management System
  • Ethiopia: Development of National Tourism Brand and Marketing Strategy
  • Nepal: Marketing and Product Development Expert for national Tourism Master Plan
  • Sri Lanka: Tourism Lens over Strategic Cities Development Program, Sri Lanka
  • Mozambique: Development of 10-year National Strategic Tourism Development Plan
  • Global: Facilitating and formulating a Quality Accreditation System (QUEST) for Tourism Organisations
  • India: Tourism strategy for the Buddhist Circuit
  • India: Tourism scoping and project development concepts for Rajasthan State
  • Global: Training courses and seminars on Tourism and Marketing for tourism Managers in various countries
  • Principal author of "A Practical Guide to Tourism" and "Branding Tourism Destinations: A Practitioner's Guide"

Dr Fabricius is Editorial Board member of the international Journal of Sustainable Tourism and is a regular speaker at tourism seminars, conferences and workshops. He has received various academic and business related awards and his profile is included in the Who's Who in Southern Africa. His qualifications include a PhD and an MBA (cum laude) from the University of South Africa. In 2002 he was awarded the University of South Africa Council Medal for the best MBA course student for his dissertation "Competitive Strategies for Tourism Destinations."


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