Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world.

Click on the team members to read their Bio:

Orlando Lopez
Academic background: Economist, B.A., M.A., PhD. Boston University, Research Staff Massachusetts Institute of Technology.

Academic Work: Professor of Marketing Strategies in IESA (Instituto de Estudios Superiores de Administracion de Caracas y Professor of Relational Marketing in Universidad Metropolitana de Caracas

Professional Work: Research Economist en el Massachusetts Institute of Technology (1975-77); Marketing Vice-president of Confinanzas (Financial institution) 1978-83; Esprointe, President (Relationship Marketing Consulting firm)) 1983-94; Power Marketing/Trout & Partners Venezuela, President (Positioning Strategy Marketing Agency) 1995-current. Venezuelan Direct Marketing Association, President (1999-2001); Latin American Direct Marketing Association, President (2003-2005).


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