Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

Robert Lee
Robert Lee is the CEO of Trout and Partners, Philippines He has had a career spanning over twenty seven years, all in multinational companies. Robert has successfully launched well known brands like Lucky Strike Filters and Cadbury Time Out in Malaysia. In the late 1980’s, he launched Lucky Strike Filters to capture 5% of the market in eight months and in the mid 1990’s, launched Cadbury Time Out and made it Cadbury Malaysia’s largest selling SKU within 12 months. He played a key role in turning Cadbury Malaysia from a loss making to a profitable concern. In 1994, Robert was responsible for the setting up of Polaroid Malaysia and from 1998 - 2004, Robert grew the RJ Reynolds business from 6.7 to 13.5 billion units, with a corresponding Share of Market growth from 8% to 15%.

Robert has held the positions of Brand Manager (British American Tobacco), Country Head (Polaroid Malaysia), General Manager Marketing and Sales (Cadbury Malaysia) and General Manager (RJ Reynolds Philippines and JT International Philippines).

Robert holds a Bachelor of Arts degree. In the course of his career he has attended a wide range of courses across the globe, among others Media Training (London and Singapore), INSEAD’s Asian International Executive Program (Shanghai) and Advanced Marketing Strategies (University of California, Berkeley).


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