Trout & Partners
Global Leaders in Strategic Positioning
MERCOSUR, Central America
Trout & Partners Team
Founder, Partner of Positioning, the first Latin American consulting firm specializing in Brand Positioning and Brand Engineering, which is a Trout & Partners company, associated with Positioning Systems of Spain. He has over 20 years of global experience in a wide range of industries as Senior Executive.
Senior Manager in Marketing, Innovation, Business Development and Merger & Acquisitions, within important companies. Highly experienced in business management and all aspects of major new product launching in Latin America.
For more than fifteen years he has been a regional executive, constantly applying the ideas and principles created by Jack Trout, spread in Spain and Latin American by Mr Troutâ€™s first international partner, RaÃºl Peralba. Such principles include Strategic Positioning, Brand Engineering, Marketing Warfare, and so on.
Responsible for Sales Management, Mr. De Stefano was a Leader of multicultural and multifunctional sales teams, with proven results in international assignments such as re-positioning and turning around, new branches start up, industrial marketing focused on new product launching and wide experience in mergers and acquisitions, with strong competencies in innovation areas.
His extensive background includes a wide knowledge of general management tasks, formulation and implementation of strategic planning, day to day management, focused on delivering results which specifically meet customersâ€™ requirements. Staff training and development.
He has an Enology Degree. PDE by ESADE. PMD INCAE.
Expertise in Marketing BtoB and Positioning.
Mr. De Stefano is a commercial minded Marketing Manager with strong strategic capability, leadership and general management experience. His expertise includes budget management, negotiations, forecasting, marketing, sales, and customer service. Excellent interpersonal skills provide the ability to operate effectively at all levels and across all disciplines including new markets and establishing successful business programs / companies.
Professor in ESADE Business School
Professor in EOI - AmÃ©rica (FundaciÃ³n EOI-Madrid, EspaÃ±a).
Assistant Professor in EOI - America (FundaciÃ³n EOI-Madrid, EspaÃ±a).
He is frequently invited to participate in seminars in almost all Latin-American countries, since he is an active executive member of various national and international associations.