Trout & Partners - Global Leaders in Strategic Positioning

Trout & Partners

Global Leaders in Strategic Positioning

Trout & Partners Team

Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.

Click on the team members to read their Bio:

Sen Kon
Dr Kon is the President of Trout & Partners (Asia-Pacific). He has more than 20 years of industry experience in the Asia-Pacific region and has held Vice President and Director positions in Sales and Marketing Management with various Multinationals.

Sen Kon is a Certified Professional Marketer (CPM). He has been the President of the Strategic Management Special Interest Group with the Singapore Institute of Management (SIM) and the President of the Marketing Strategy Interest Group with the Marketing Institute of Singapore (MIS). He is also a member of the Singapore Institute of Directors (SID). He often speaks on strategy and marketing topics, and has done consulting in the areas of positioning and branding.

Dr Kon holds a Doctor of Business Administration (DBA) from Victoria University (Australia), a Master of Business Administration (MBA) from RMIT University (Australia) and a Master of Science (MSc) from the University of Essex (UK).


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