We have done a wide range of seminars and lectures all over the world. They
range from one-hour to one-day. And they can be tailored to match your
requirements.
All of these lectures are based on the following books and can be combined
in
any form required.
1. Big Brands. BigTrouble.
This book analyzes the failures of some of America’s biggest corporate icons and draws from their
experiences “lessons learned the hard way.” It’s a must read for companies
who want to get big in a hurry.
2. Differentiate or Die.
This book presents how you can and cannot differentiate yourself in our age of killer competition. A very popular book and lecture, it demonstrates that
every product and service can be differentiated if you are willing to focus and sacrifice.
3. Positioning and The New Positioning.
This lays out the rules of marketing in terms of dealing with the minds of
your customers and prospects. The mind is the ultimate battleground in all
marketing wars. Positioning deals with the importance of being first,
starting new categories, repositioning the competition, the importance of
the
name and the need to sacrifice and focus your efforts. A sequel to this
book
was published in 1995. It's entitled The New Positioning and takes this
body
of work to a higher level.
4. Marketing Warfare.
This presents the strategy of dealing with the competition in a highly
competitive world. It lays out the strategic square and the four different
types of warfare: Defensive, offensive, flanking and guerrilla.
These are presented in a PowerPoint format and include a number of case
histories, which I attempt to tailor to the audience.
Arrangements can be made by calling 203-637-7001 or by e-mailing
us:
