Trout & Partners is one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 27 countries. This is the consulting firm founded by Jack Trout, who is the father of positioning and recognized as the world's foremost marketing strategist. It is a global network of strategic marketing experts that apply Jack Trout’s concepts and develop his methodology around the world.
Jack Trout pioneered “Positioning”. He wrote the first article on the subject of positioning in 1969. He also wrote three books on the subject, “Positioning: The Battle for Your Mind” in 1981, “The New Positioning” in 1996 and “Repositioning: Marketing in an Era of Competition, Change and Crisis” in 2010. His concept of Positioning has become the world's #1 business strategy.
Jack Trout pioneered “Positioning”. He wrote the first article on the subject of positioning in 1969. He also wrote three books on the subject, “Positioning: The Battle for Your Mind” in 1981, “The New Positioning” in 1996 and “Repositioning: Marketing in an Era of Competition, Change and Crisis” in 2010. His concept of Positioning has become the world's #1 business strategy.
Jack Trout pioneered “Positioning”. He wrote the first article on the subject of positioning in 1969. He also wrote three books on the subject, “Positioning: The Battle for Your Mind” in 1981, “The New Positioning” in 1996 and “Repositioning: Marketing in an Era of Competition, Change and Crisis” in 2010. His concept of Positioning has become the world's #1 business strategy.
